If We Made It

Newcastle couldn’t afford an actual big game spot, so this campaign pulled out all the stops to show the world the ad Newcastle would have made, if they could have afforded it. Teasers, trailers, focus groups and even “behind-the-scenes” footage featuring Anna Kendrick and Keyshawn Johnson celebrated and promoted the commercial that would have been, if only Newcastle had the budget, and permission, to advertise in the big game.

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