Data mixes with creative and things explode.

Troika Labs is a creative hub that maximizes a brand's impact through an effective partnership of humans and computers.

We provide creative services for all media, strategic consulting, and rigorous data optimization, all through collaborative, responsive, flexible, and competitive people and machines.

Our most recent explosion.

New work for amazing sportsbook app PointsBet! Starring Drew Brees! A LABS project with some amazing clients, Hungry Man, Parliament, and super-producer Sherri Levy. This first national campaign for PB rolls out all through NFL season. TV, digital, social, the works.

We build strategies that turn NFTs into more than art.

At Troika Labs, we believe that blockchain technology and NFTs provide fans new ways to connect and invest in the brands they love. As the NFT space becomes more crowded, it is important to work with an agency that can strategize uniquely and authentically to your brand and execute with technical precision.

The next level

Marketing NFTs builds hype and increases audience growth to take projects to the next level. Troika Labs are pioneers in NFT strategy, development and marketing. We set ourselves apart from the competition with proprietary strategies, networks, and relationships that no other agency can offer. The NFT and crypto community have a unique identity and subculture unlike any other industry in the world. Finding authentic solutions for your brand identity and go-to-market strategy is what we do at Troika Labs

Past Work

Everyone wants to go to Australia. Few people ever do. This campaign changed that, and made almost a billion dollars for Australian tourism.

Not only did we give people an in-depth look into the suppliers who provide Five Guys insanely high-quality ingredients, we went out of our way to only show the food the way it’s actually served.

The truth is hard to find. Who knows that better than the reporters who risk their lives to find it?

FlavorPrint. Your food isn't just recipes, it's flavors. Create and augment your palatte with beautiful and easy data visualization.

What happens when you want a super bowl ad but can't come close to affording a super bowl ad? This.

Legal Sea Foods celebrated the legalization of recreational marijuana in Massachusetts with a psychedelic campaign that ran at 4:20pm and invited weed fans to make dinner plans that will satisfy.

Bubly became the first brand ever to launch on Giphy and showcase it's bubly personality in a unique and sharable way. Heres how it turned out.

A real-time social activation that rallied a team of models, makeup masters, hair gurus and nail extraordinaires to recreate celebrity beauty looks as they came down the red carpet.

Net10 sells prepaid minutes. Why? Because most phone companies are evil. Net10 has no bills, no contracts, no evil.

Our Clients

Our Family

Brand consultancy and creative design studio founded in 2003
Data and tech driven marketing innovations consultancy
Crypto education, NFT and peer to peer exchange
Experiential, marketing events and fan engament

Contact us

45 Main St., Suite 200
Brooklyn, NY 11201

Erin Boyer
(917) 768 7310

Let's get started

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